Email Marketing Benchmarks - 3 Ways to Improve Your Email Marketing Strategy

 

As an email marketing professional, you are probably aware of the importance of building an email list to send your marketing messages. Email lists are groups who have requested to receive your marketing messages. There are multiple ways to provide to your subscribers to allow them to choose to join. Building an email list can take a lot of time so treat every subscriber as if they were gold. These benchmarks can help you gauge your performance, however they will differ based on your industry. Listed below are three benchmarks you can use to improve your email marketing strategy.

Personalize Your Email Sender Name. Personalizing your message not just improves brand recognition, but also increases trust. Customers are more likely to believe an organization or brand when the sender's name is well-known to them. Many companies like Chanel, Victoria's Secret and MAC Cosmetics use their own names. Some brands even use the term"team" as a sending name. This is a reference to various departments within a company.

Always provide an unsubscribe option. Your customers do not want to be scammed. Your emails can be tailored to the interests of your customers by including items that they often purchase along with your current products. You can also include a list of similar items and offer a discount on future purchases. People are impulsive when they get an email. So, always provide relevant offers and make them feel appreciated. If your subscribers are not interested in your services or products they won't sign up.

Use a compelling headline. Your email subject line should be in line in conjunction with the preheader text. The message itself should be informative and personal. Your email should not be too long. People don't want to read an email that's too long. Therefore, make it as short as possible. Write a concise email copy. This will draw your readers interest and boost conversion rates. It's easy!

The development of email marketing has been accompanied by technological advancements of the 21st century. Prior to this shift, email marketing was not as efficient. Gary Thuerk, a digital equipment company's marketing manager, sent an email to 400 potential customers via ARPANET in 1978. According to reports, it resulted in $13 million in sales. Despite being a relatively small list, it was enough to make an impact. This is the history of email marketing.

As a cost-effective marketing solution email marketing is a powerful method of building a relationship with your audience. Not only does it increase sales however, it also creates an image of your brand that is strong. Whether you're looking to increase your brand's recognition, improve customer loyalty, or boost conversion rates email marketing is the best option. Email marketing is effective for all businesses. Creating a lead magnet, capturing leads through an opt-in form, and adhering to the best practices is crucial to success.

In the first place, you should know the purpose of your email campaigns. Remember, the goal of emails is to provide important information to your readers. The content of your email should benefit your readers. You can include exclusive content, discounts, and other benefits that benefit your target audience. A compelling subject line is vital to increase open rates. The subject line is the thing that draws people to your emails. A compelling subject line is essential. This will keep your customers interested in reading your emails and interacting with your brand. Learn more about email marketing here.

Second, you need to know your click-through-rate (CTR). This is the percentage of your subscribers who clicked on a link in your email. This can be calculated by multiplying 100 recipients by 100. It is recommended to aim for an increase in click-through rates of seven percent to improve your email campaign's performance. This is an indication of how persuasive your email marketing campaign is. To make your email marketing campaign more efficient and effective, you should also be aware about your CTA.